Building an Effective SEO Strategy
Everyone knows how important having an SEO strategy is when owning a business. But not everyone really understands what that means. There are certain things that you can do to build an effective SEO strategy to improve your Google ranking and increase your organic traffic. Let’s take a look at some of the top items you should pay attention to.
1. Write for humans FIRST.
You can’t really outwit a search engine, and keyword cannibalization will only drop your rankings with Google. So creating quality content that your users are actually searching online for is the best way to start, then sprinkle in those magical keywords to help boost your site or page’s ranking. Keywords should elevate your content. Your content should be informative and valuable first and foremost.
2. Keyword Usage
Even though you need to write for humans first, keywords are still extremely important. They are the heart of your SEO strategy, so identifying broad search intent and then digging deeper to find long-tail keywords and even short questions people are asking in search engines will help you define the correct keywords to incorporate into your content. Don’t forget to include your keywords in your metadata as well and study competitors to find keyword gaps. Also refrain from being tempted to “keyword stuff” (over-using a keyword in a page or site).
3. Internal Linking
Links are a key ranking factor. Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary. 51% of marketers notice an impact after one to three months of implementing a link-building strategy.
4. Enlist the help of an expert.
If you are looking for assistance in any or all of your marketing needs, contact AutoGrowl today. We provide full SEO services to any business in need of a boost. Let us help you improve your site and increase your traffic! Visit us online!