How Startup AutoGrowl is Reshaping Auto Dealership Marketing and Approaching $2 Million in Revenue
AutoGrowl Team on QX80 Redesign Production Shoot
By: Jay Feldman- U.S. Business News
In an era where digital transformation continues to evolve across industries, car dealerships have often struggled to keep pace with modern marketing trends. With nearly 60% of today’s car buyers expressing dissatisfaction with traditional dealership advertising, the industry is ripe for innovation. Enter AutoGrowl, a marketing agency striving to modernize dealership outreach. Their strategic approach has led them toward significant revenue growth while offering alternative methods for dealerships to connect with today’s consumers.
The State of Automotive Marketing Before AutoGrowl
Anyone who’s watched late-night TV knows the scene all too well: dealership ads featuring wacky waving inflatable tube men, animated sales pitches, and promises of “HUGE SAVINGS!” splashed across the screen. These traditional tactics have long been the industry standard, yet many consumers now seek more refined and informative approaches.
While other industries have embraced digital marketing and data-driven strategies, some dealership marketing continues to rely on outdated methods. This gap in modern strategies presented an opportunity for innovation and a shift toward branding that resonates with today’s buyers.
AutoGrowl’s Unique Approach
What sets AutoGrowl apart? It starts with their “Tier 1 mentality” – a philosophy typically applied by major automakers’ national campaigns. Rather than relying on traditional dealership marketing, AutoGrowl aims to bring more sophisticated branding to local dealerships.
Gone are the days of overused sales gimmicks. AutoGrowl focuses on storytelling and strategic marketing, treating each dealership as a distinct brand with a unique voice. “We’re not just another vendor pushing templates and tired strategies,” explains Nicholas Schmidt, Co-Founder and Creative Director. “We see ourselves as collaborative partners working toward dealership growth.”
The Growth Story of AutoGrowl
When Ian Mathews and Nicholas Schmidt took the helm in 2020, acquiring majority shares of AutoGrowl, they saw an opportunity to increase dealership marketing efforts. Since then, the agency has expanded its team and built a growing roster of clients.
The secret to their progress? A strong focus on client relationships. While some agencies may struggle with responsiveness, AutoGrowl’s team emphasizes efficient communication and tailored strategies. Their commitment to dealership support is reflected in positive client retention rates.